About Us

Annabel Croft and Carol Smillie have been friends for many years, with children of similar ages. A chance conversation about periods led to an in depth discussion about the kind of period problems regularly faced as women and mothers of teenage daughters.

Having left home at 15yrs old to pursue a life on the international tennis circuit, Annabel's mother gave her a pair of protective pants to avoid any accidents while sleeping, during that time of the month,'a godsend' in those years!

So why, we wondered, has there never been a modern equivalent on the market since?

Several months of research followed including questioning 100 teenage girls across 3 schools, and the results were startling. 34% of them had period leaks regularly, but an astonishing 91% were so afraid of it happening, they actively avoid sleepovers or light clothing and even sports during that time. The idea that a soft, lightweight, breathable and 100% waterproof fabric could save any embarrassment was a revelation!

DiaryDoll is a girls best friend at a time when she needs it most. Used together with your normal sanitary protection, (be it tampons, pads or both), they will buy you enough time to save any humiliation, and no-one need know any different.